Script fonts tend to give off a feminine or informal image. It gives the image of reliability, honesty, authority, and integrity. This font type is popular with traditional media brands. There are different font types that you should know about. You need to determine where and how you’ll be using your brand fonts. Will they be used only for digital media and websites? Does your business produce and sell physical products where you’ll be using your brand fonts? Step 1: Determine Your Brand Fonts’ Functionįor the first step, learn the function of your brand fonts. If you’re lost or unsure how to choose the best font for your brand, here’s some points to guide you. Choose Fonts That Will Speak for Your Brand.Step 6: Choose from a Variety, then Decide.Step 5: Assure Legibility and Flexibility.Step 2: Know Your Brand’s Identity and Personality.
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